There'll be plenty of Black Friday mountain bike deals this year. Way before Black Friday itself (Nov 26). We'll wade through to bring you the best deals.

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Black Friday mountain bike bargains will be going down waaay before Black Friday’s official date if November 26. And it won’t stop there; with the mega deals fest expected to last until Cyber Monday November 29.

When is Black Friday 2021?

Black Friday is Friday 26th November 2021.

But the sales will start earlier. As you know, it’s become more than just a single day. You can expect Black Friday sales to kick off at the start of the final week of November – at least.

The best deals may well be reserved for the big day itself but Black Friday stuff is already flying around from the very first days of November.

And let’s not forget Cyber Monday three days after Black Friday. Yet ANOTHER big day for online shopping. Cyber Monday typically sees retailers bringing out a fresh batch of new deals to tempt you with.

Even if you’re not typically drawn into the whole Black Friday bunfight, this year might be different. The potential bike shop stock crisis may make this Black Friday period a good time to get your Christmas gifts for mountain bikers sorted out before it’s too late.

mountain bikes in stock

Quick! There’s some mountain bikes in stock somewhere!

Mountain bike deals ahead of Black Friday 2021

Chances are you’ve landed on this page because you want to check out some deals right now, not at the end of the month. Well, the best place to start is to head on offer to our Deals Pages and fill your boots, as it were.

What is Black Friday?

Yep, it’s an American thing (or should that be thang?). And yep, it’s got out of hand. Essentially is almost a whole month of sales. The old skool dictionary definition of Black Friday is that it is the first Friday after Thanksgiving. It’s essentially the start of the Christmas shopping season. In a practical sense, Black Friday is usually the last pay day before Christmas Day.

Black Friday gets the tabloid headlines for the fights that break out in ASDA over big tellies but for most normal folk it’s an explicitly internet shopping phenomenon. For us mountain bikers it means the big online cycling retailers like Wiggle, Chain Reaction Cycles and Evans Cycles are visited in our browsers even more than they are already.

What have previous Black Fridays been like?

Black Friday is a new concept over here in the UK but the last couple of years have seen it become an established and accepted (albeit grudgingly) phenomenon in Britain. According to previous years’ stats, in the four days from Black Friday onwards, the British spend nearly £6 billion! With about a 15% increase year on year. As is typical, online sales make up more than half of the total Black Friday spend.

After a confused and confusing couple of years in 2014 and 2015, the cycling retailers finally get together some good deals that weren’t just piles of unsold tat or deals that simply weren’t very impressive.

In 2016 and 2017 the more clued-up retailers seemed to order in Black Friday-specific stock and specific product. Much in the same way that supermarkets bulk-buy in big televisions and use them as attention-grabbing loss-leaders, some bike shops were seem giving away high-ticket items at rock-bottom prices.

Having said that, it is still hard to predict and summarise what is likely to be on sale in the era of Covid. The variety is immense. From a punter’s point of view, Black Friday is great time to buy things like frames, forks, helmets, jackets and brakes. It’s also a good time to buy those sort of items that you don’t tend to buy but you know you probably should do; bike maintenance and repair stuff. Proper tools and workstands and so on.

Some Black Friday handy hints

  • Write a shopping list
  • Stick to it!
  • Set a budget while you’re at it
  • Stick to it!

What sort of Black Friday mountain bike deals will there be?

The general vibe of Black Friday is for big discounts on electronic and techno gadgets as well as high-value products such as complete bikes or suspension forks.

Some retailers will have strategically purchased in bulk certain one-off items – perhaps items that are bespoke to them or otherwise limited edition stuff.

Other retailers will strictly see it as a way off offloading the remaining 2016 components and bikes. And lastly, some retailers may just offer a flat discount for baskets totalling a certain amount ie. ‘10% off orders of £100 or more’ type of thing.

The bottom line is that the bike industry doesn’t really have any set trends or tactics for Black Friday. Each retailer will be doing something different. Which makes it really good for consumers as there’s bound to something somewhere worthwhile and relevant.

prime day mountain bike deals

Amazon Prime Day 2021 was well worth it for mountain bikers and Black Friday should be the same

You can’t forget Amazon

Amazon pretty much invented Black Friday and while they obviously aren’t a cycling-centric retailer they do carry pretty much anything and everything.

What about other cycling retailers?

Everyone and anyone in the online retailing world will be doing some Black Friday discounting.

Cyber Monday

Cyber Monday is three days after Black Friday. Yet ANOTHER big day for online shopping. Cyber Monday mountain bike deal-slinging typically sees retailers bringing out a fresh batch of new deals to tempt you with. This is more along the lines of how Wiggle do things usually, for example.

Black Friday mountain bike deals don’t last very long

The intrinsic nature of sales is that they don’t last forever. They are on for a limited time; either the stock sells out and there’s none left in your size, or the price goes back up again once the sales promotion is over. In other words, check the date when this story was published (see top of page, publication dates is listed next to the author name) to see when these deals were announced and act fast.