Giving Danny MacAskill a license to go mad with your product shows that you have confidence in your product we guess. Fair play.

>>> Are carbon wheels worth the money?

Whilst it’s a promo vid for Santa Cruz’s ‘Reserve’ carbon wheels it is still an entertaining watch in its own right. It’s got Danny MacAskill in it and plenty of close-ups of harsh rim-whacking moves. What’s not to like?

It’s pretty flipping impressive when Danny takes his rear tyre off the rim and rattles down a big flight of stone steps.

The rear rim does finally go. We’ll let you watch the vid to see when and how it happens.

Speaking on Facebook, Danny MacAskill said: “Santa Cruz Bicycles asked me to go test their new Reserve Carbon wheels to destruction. I’ve been on them now for over a year with not a single problem including filming A Wee Day Out. It took a special effort on the streets of Glasgow to finally do one in haha!”

Video description

Santa Cruz Bicycles: “If it ain’t broke, go break it” has been the principle objective behind our wheel development program from the start. Danny MacAskill was the first rider to get a pair of Reserve wheels and did a lousy job of fulfilling that objective. He filmed the entire “Wee Day Out” video on one pair, and only needed to tension the rear wheel spokes a quarter turn throughout the entire shoot—no mean feat considering some tricks took over 200 attempts to get right. So we sent Danny back out there, this time to downtown Glasgow… and this time we insisted he found us the limit.”