Evans Cycles has announced that it is creating a nationwide series of organised mountain biking and road rides throughout the UK, starting spring 2008. The rides (not races) will appeal to all cyclists, from first timers to seasoned two-wheeled veterans.
“The whole reason for developing our own ride series is to get more people out using their bikes,” says Ben Hart, Evans Cycles’s marketing manager.
A range of routes will be available from short routes with minimal climbing for families and beginners, to more epic distances involving challenging terrain for the experienced cyclists.
“The idea is, no matter what level of cyclist you are, you can turn up, ride a route that is suitable for you, and have a great day. Developing our own series of over 50 rides means we are able to bring some great riding to our customers and other cyclists throughout the UK.”
Details can be found at www.evanscycles.com/ride.