We’re pretty big fans of Specialized here at mbr, in fact in 2014 we even awarded it bike of the year for the Stumpjumper FSR Comp Evo, but this guy takes it to a whole new level.

Known only by his YoutTube name, Yodkamule has turned his basement into a Specialized concept store. He said: “Specialized is my preferred brand and Specialized have Concept Stores around the world with a unique design and look. I searched the web for inspiration.”

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The completed workshop comes with the word “special” painted on one wall, a Specialized floor mat, and more Specialized banners hanging on one wall. He’s also hung up Specializzed jerseys and colour coded the who thing red – Specialized’s colour.

While it may be easy to mock him for his fanatical dedication to the Big S, we’re actually pretty jealous of this basement. It looks like a pretty cool place to work on his pride and joy and even includes a wall-mounted TV to watch his favourite bike films on.

So do you know anyone who is as dedicated to a brand as this guy? let us know in the comments below.