The Italian suspension and brake brand pledges to keep making spares and supporting products for at least 10 years.
While we’re all accustomed to seeing new mountain bike products launched on an almost daily basis, it’s rare that a brand announces a scheme designed to help you avoid buying the latest kit. But Italian brand Formula, best known for making some of the best MTB brakes and best suspension forks, is taking a big step towards a more sustainable future with its new pledge to offer spares and product support for at least a decade.
In the press release, it explains the importance of longevity for the brand; “We know the value of reliability and repairability. Every product we make will have parts, spares and support available for at least ten years. So, the Formula products that riders enjoy today can be used and loved a decade from now.”
And this commitment doesn’t just apply from 2024 going forwards. If you have a product made after 2017, the scheme will also cover it.
Formula is unexpectedly open about part of its motivation for this move. While sustainability is obviously an important responsibility for brands to embrace, Formula has learned the hard way that mistakes do happen in product development, and this can have lasting effects on your reputation. The way you fix problems and support customers when things go wrong is vital for the long term health of a brand. Such is the story of Formula’s Cura brakes, in the brand’s own words: