Collette Clensy, Giant UK marketing manager, explained: “Andrei’s performances were inspirational for the young crowd and got everyone excited for the evening launch. We wanted to give people a show to demonstrate just what can be achieved whilst riding a Giant bike.”

This is Giant’s third store, with Liverpool and Cambridge also hosting shops.

A launch party followed, with Triathlete and Olympian Marc Jenkins and his partner, Olympian and 2008 World Triathlon Champion, Helen Jenkins, in attendance. Local hero and Cross Country Mountain Bike Olympian, and common wealth medallist, Oli Beckingsale was on hand too.

After cutting the ribbon Paul Newman, director of The Giant Store – Bristol, said: “With our good friends at Giant we have created the ultimate cycle shop experience right here in Bradley Stoke and with the launch party we wanted to show the people of Bristol exactly what an amazing store we have to offer them.”

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