True to its indolent name, Plain Lazy’s letting you do all the work for the website, a marketplace where users can upload content. To get yourself in the catalogue, Plain Lazy says the public needs to create photos of them doing what they do: “Doesn’t matter what it is. It could be skating in their best mate’s back garden, playing skittles or just sitting on the sofa, we really don’t mind. The only prerequisite is that the image has to epitomise what Plain Lazy means to them.”

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